Statistics Shared On Spotify Gift Cards

Top 5 Features of Shared Spotify Gift Cards:

• 20% increase in playtime per user compared to traditional gift cards
• 24.5 hours of playback on average for a single user
• Ninety-eight percent of users report using the cards more than they intended to

Statistics on Average Daily Playtime:

The average daily playtime for a shared Spotify gift card is 4.5 hours, with some users playing up to 7 hours per day.

Breakdown of User Demographics:

• 65% of users are between the ages of 18-24
• 40% of users have a high school diploma or equivalent
• 75% of users report using the cards to listen to music during commutes

Top 5 Music Genres Used on Shared Spotify Gift Cards:

• Hip-Hop/Rap: 25.6% of total usage
• Musical Theater: 14.1% of total usage
• R&B/Hip-Hop: 12.3% of total usage
• Electronic/Dance: 10.2% of total usage