How Businesses Use Emotional Data from Customer Reviews to Inform Their Decisions
Cinch Home Services recently received four First-Ever Buyer's Choice Awards from Consumer Affairs Awards, which are based on the emotional decoding of customer reviews.
- According to a study by MarketWatch, businesses that use emotional data from customer reviews show a 25% higher return on investment compared to those who don't.
- Cinch Home Services' decision to offer free maintenance services to its customers was influenced by the positive comments and testimonials from satisfied clients, which in turn boosted their sales revenue.