Statistics Shared On Spotify Gift Cards

Source: https://asialogue.com/news/statistics-shared-on-spotify-gift-cards/0321616/

Spotify Users	550 million (2020)
Gift Card Purchases	2 billion (2020)
Growth Rate	25% YoY (2020-2021)

Revenue Breakdown by Category

Spotify gift cards have been a popular way to purchase premium content on the platform. However, their revenue breakdown is not always transparent.

Niche products (e.g., exclusive playlists): 40% of revenue
Popular music albums and singles: 30% of revenue
Free content on Spotify Free: 15% of revenue
Other categories (e.g., premium playlists, ad-free experience): 5% of revenue

Gift Card Redemptions and Refunds

Spotify gift cards can be redeemed for various services, including music streaming subscriptions.

100% of redemption value (1 dollar equals 1 free month of Spotify Premium)
No refund policy for unused funds

https://asialogue.com/news/statistics-shared-on-spotify-gift-cards/0321616/