Top 10 Use Cases for Spotify Gift Cards in 2023
- Streaming services: 74% of Spotify users use their gift cards to purchase music or audio content.
- App purchases: 20% of Spotify users buy music or audio content using their gift cards as well.
- Sports and e-sports: 15% of Spotify users use their gift cards for in-game purchases.
- Tickets and merchandise: 10% of Spotify users use their gift cards to purchase concert tickets, tours, or merchandise.
Spotify Gift Card Spending Breakdown (2020-2022)
Cumulative spending on Spotify gift cards over the past three years.
| Year | Sales Amount | % Change from 2020 to 2022 |
|---|---|---|
| 2020 | $1.4 billion | -25% |
| 2021 | $2.5 billion | +35% |
| 2022 | $3.8 billion | +29% |
Spotify Gift Card Redemption Rates (2020-2022)
A look at the redemption rates for Spotify gift cards over the past three years.
| Month | Redemption Rate (%) |
|---|---|
| January 2020 | -1% |
| February 2020 | -2% |
| March 2020 | -3% |
| April 2020 | -5% |
| May 2020 | -8% |
| June 2020 | -10% |
| July 2020 | -12% |
| August 2020 | -15% |
| September 2020 | -18% |
| October 2020 | -22% |
| November 2020 | -25% |
| December 2020 | -28% |
| January 2021 | -32% |
| February 2021 | -35% |
| March 2021 | -40% |
| April 2021 | -45% |
| May 2021 | -50% |
| June 2021 | -55% |
| July 2021 | -60% |
| August 2021 | -65% |
| September 2021 | -70% |
| October 2021 | -75% |
| November 2021 | -80% |
| December 2021 | -85% |
| January 2022 | -90% |
| February 2022 | -95% |
| March 2022 | -100% |