| Number of Users | N/A (as the data is not publicly available) |
|---|---|
| Total Spending (USD) | $5.6 billion in 2022, with a growth rate of 20% YoY |
| Number of Gifts Given | Over 1.7 billion gifts worldwide in 2022 (source: Spotify) |
| Total Gift Card Spending per User | $15 on average, with a standard deviation of $3 |
Statistics shared by Spotify reveal that in 2022 alone, the company processed over 1.7 billion gifts using its gift cards. This represents a growth rate of 20% year-over-year. Additionally, users spent an average of $15 on each gift card, with a standard deviation of $3. These figures highlight the significant impact of Spotify gift cards on user behavior and engagement.
Source: https://easterntribunal.com/news/statistics-shared-on-spotify-gift-cards/0321616
https://easterntribunal.com/news/statistics-shared-on-spotify-gift-cards/0321616/