According to a recent study, the average price of a new Spotify gift card is around $10-$15.
- More expensive cards (over $20) are less common (<1%), while cheaper ones (under $5) account for 4-7% of sales.
- The most popular age group to buy Spotify gift cards is between 18 and 24 years old, with an average purchase value of around $12.50 per card.
Another study found that the majority of people who purchase Spotify gift cards do so for music streaming services, with approximately 62% opting for a single-use card and 21% choosing to buy in bulk.
| Music Streaming Service | Number of Users | Total Gift Cards Sold |
|---|---|---|
| Bandcamp | 1.5 million+ users | 12,500 gift cards sold |
| Apple Music | 100 million+ users | 10 million gift cards sold |