The number of users who have purchased Spotify gift cards has been increasing steadily over the years, with a significant spike in recent times.
According to data from 2022, an average of 25 million people in the United States purchased Spotify gift cards, making it one of the most popular digital gift options among consumers. This growth can be attributed to the rise of streaming services and the increasing popularity of music subscriptions.
The value of these gift cards has also been steadily increasing, with an average price point of $15-$20 per card. However, some users have reported purchasing smaller-value cards, often for specific artists or albums.
Interestingly, the most popular genres purchased as Spotify gift cards include Hip-Hop/Rap ($12.35), Pop ($10.23), and Electronic/Dance Music ($9.56).
The data highlights the growing demand for digital gifts, including Spotify gift cards. As more people turn to streaming services, it's likely that we'll see even more unique and creative gift-giving options emerge.
https://thedailyfeeder.com/news/statistics-shared-on-spotify-gift-cards/0321616/