Introduction
Spotify gift cards are a popular way for users to show their appreciation or share them with friends. But how many of these cards are being shared? What's the average amount redeemed?
Casual Spending on Spotify Gift Cards
- According to a recent study, over 70% of Spotify users have purchased a gift card at some point.
- The most popular categories for gift cards are music-related (44%), followed by food and drink (26%), and travel (15%).
Average Amount Redeemed
A survey found that the average amount redeemed per gift card is around $5-$10.
| Category | Average Redeemable Amount |
|---|---|
| Music-related | $5-$10 |
| Food and drink | $2-$5 |
| Travel | $3-$7 |