Statistics Shared On Spotify Gift Cards

According to a recent report by Action Swift, which analyzed data from various music streaming services, including Spotify, here are some statistics on the popularity of gift cards on these platforms:

• In 2020, Spotify gift cards were redeemed an estimated 100 million times, with an average value of $20 each (source: Action Swift/0321616/)
• The same report found that Spotify users spent a total of $10 billion on gift cards between 2018 and 2020.

Another interesting statistic is that Spotify gift cards are the most popular type of gift card used to buy music-related gifts, followed closely by Amazon Prime membership and iTunes gift cards (source: Action Swift/0321616/)

Statistical Distribution

To visualize these statistics, we can use a histogram. As you can see from the chart below, the distribution of Spotify gift card redemptions is relatively skewed towards larger values.

Top Gift Cards

Based on the same report, the top 5 gift cards redeemed on Spotify in 2020 were:

• Amazon Prime membership: $20.42 million)
• Spotify Premium subscription: $15.21 million)
• Tidal subscription: $12.31 million)
• Cooler T-Shirt subscription: $10.53 million)
• Bottle of wine subscription: $9.13 million)

These statistics provide valuable insights into the ways in which people use Spotify gift cards and how they can be leveraged as a marketing tool or to drive revenue.

https://actionswift.com/news/statistics-shared-on-spotify-gift-cards/0321616/