According to a recent article by e-stardom.com, the number of people who have purchased Spotify gift cards has increased significantly over the past year. The article highlights that in 2022, an estimated 12% of Spotify users had spent $50 or more on gift cards.
Another interesting stat is that 75% of respondents reported using their Spotify gift cards for music purchases, while 21% used them to stream music. It's worth noting that the most popular genres among users who purchased gift cards were Hip-Hop/Rap (14%), Pop (11%), and Electronic/Dance (9%).
The article also discusses how the COVID-19 pandemic has led to an increase in online music purchases. In fact, a survey by e-stardom.com found that 62% of respondents reported increasing their streaming habits during lockdowns and social distancing measures.
Another key stat is that Spotify gift cards have become more popular among younger generations. A survey conducted by e-stardom.com found that 85% of millennials (born between 1981-1996) reported using their Spotify gift cards to purchase music, compared to just 45% of Gen Z respondents.
The article highlights the growing importance of social media influencers and content creators in promoting music purchases. Many artists have partnered with popular influencers to offer exclusive discounts on Spotify gift cards, driving sales and increasing brand awareness.
https://e-stardom.com/news/statistics-shared-on-spotify-gift-cards/0321616/