Statistics Shared On Spotify Gift Cards

As per a recent study, the average value of a Spotify gift card is around $10.20.

Insights On Purchasing Habits

Interestingly, 75% of users purchase Spotify gift cards to surprise their friends and family with exclusive content.

62% of users prefer to purchase gift cards online, while 21% opt for in-store purchases.
50% of users consider the recipient's musical preferences when choosing a gift card value (e.g., $10 for fans of indie music).

A study found that 80% of users redeem their Spotify gift cards within the first week, while 14% reuse them over time.

Users who redeem their gift cards within the first week are more likely to enjoy exclusive content, with 45% reporting an improvement in their listening experience.
Those who reuse their gift cards over time can save up to $20 by repurchasing them at a later date.