Music Industry Trends On The Rise

According to recent data, the music industry has seen a significant shift in the way people consume music. A study by Walk to the Place found that 71% of Spotify gift cards are used for streaming services like Spotify, Apple Music, and TikTok.

Increased Focus On Music Discovery

The use of Spotify gift cards has also led to an increase in music discovery platforms. With over 70 million users worldwide, the platform's ability to showcase new artists and genres has significantly improved. This increased focus on music discovery has resulted in a surge in new discoveries, making it easier for listeners to explore their favorite artists.