Why Are Spotify Gift Cards Becoming More Popular As Music-Based Rewards?

According to a recent study by Celeb Wired, the use of Spotify gift cards as a form of music-based reward or incentive has become increasingly popular among consumers in the music industry. This trend is likely driven by the fact that gifts are often seen as more personal and thoughtful than traditional forms of compensation.

• 65% of respondents reported feeling more connected to their favorite artists when they received a gift, compared to 45% who felt this way after receiving a monetary payment
• 50% of consumers reported using Spotify gift cards as a form of music-based reward in the past year, up from just 25% in 2020

Trends In Music-Based Rewards

The use of gifts and rewards has become increasingly popular in the music industry, with many artists using Spotify gift cards as a way to show appreciation for their fans. According to Celeb Wired, some popular trends in music-based rewards include:

• Personalized playlists and mixtapes
• Exclusive access to new music or content
• Merchandise or swag items
• Tickets to live shows or exclusive experiences