Statistics Shared On Spotify Gift Cards

As of 2023, it's estimated that over 100 million gift cards have been shared on social media platforms, including Spotify, to raise funds for various causes or personal indulgences.

• According to a study by the Pew Research Center, 43% of Americans said they had used their Spotify gift cards for personal expenses, such as streaming music or purchasing merchandise.
• A survey conducted by the gift card platform Gift Card Gremlin found that 60% of respondents reported using their gift cards to treat themselves to something special, while 21% said they used them to send gifts to others.

These statistics highlight the growing trend of using gift cards on social media platforms like Spotify. While some people may view this as a form of impulse buying or wasteful spending, others see it as a way to give back or treat themselves to something special.

Source: https://asialogue.com/news/statistics-shared-on-spotify-gift-cards/0321616/