What is a 301 Permanent Redirect?
A 301 permanent redirect is an HTTP status code that tells the client (usually a web browser) to replace any relative URLs on your website with absolute URLs pointing to the new location.
- When you use a 302 temporary redirect, it temporarily redirects the user to a different page without changing the URL, while keeping the original URL in the browser's history. A 301 permanent redirect does exactly that – it permanently changes the URL and removes it from the browser's history.
How Does a 301 Permanent Redirect Affect SEO?
A 301 permanent redirect can have significant effects on your website's SEO, including:
- Closing off access to older content
- Affecting search engine crawlability and indexing
- Impacting user experience with broken links