SEO ROI

Get Leads And Sales From Your SEO Investment. SEO Roi - Because Leaders Demand Results.

Measuring Search Engine Marketing ROI
pending on search engine marketing is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns. In a short survey conducted by web analytics vendor NetIQ, more than 800 participants responded to questions about their search engine marketing efforts, and their attempts to measure success. The survey responses provide interesting insights into the state of search engine marketing ROI.

Marketing ROI
Return on marketing investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing \'invested\' or risked. ROMI is a relatively new metric. It is not like the other \'return-on-investment\' metrics because marketing is not the same kind of investment. Instead of moneys that are \'tied\' up in plants and inventories, marketing funds are typically \'risked.\' Marketing spending is typically expensed in the current period.

Understanding the New ROI of Marketing
If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, then you need to catch up to the 21st century because you’re missing a big part of the picture.